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Jillian
Shur
social media marketing | Content Creation
Hi, I'm Jillian!
i studied broadcast journalism at penn state university with dreams of becoming a tv news reporter. but, following an impactful social media internship and the rise of short-form video content, my career goals shifted.
Since graduation, I've worked at QVC AND A los angeles-based TikTok Marketing Agency creating social media content. i have found that my background in broadcast journalism has given me the technical and writing skills to create compelling narratives from beginning to end, and my love for beauty and fashion has helped me create viral moments for brands on social media.
What I Do
Content Creation
Crafting a compelling narrative while keeping a brand’s tone of voice is crucial for suceeding on TikTok and Reels. I help brands do just that while still resonating with audiences by following trends in a timely manner. This is something I am passionate about inside and out of a professional setting. In my freetime, I create beauty-focused user-generated content on my personal TikTok account. Partnering with brands I love while connecting with the online beauty community is something I love to do.
Video Strategy
Drawing on my broadcast journalism degree, I excel as a video strategist by seamlessly blending storytelling with technical expertise. This background empowers me to create compelling narratives and visually engaging content that strategically connects with audiences and achieves campaign objectives.
Marketing
I orchestrate comprehensive marketing strategies encompassing print and digital media, email campaigns, and website design. By crafting compelling marketing materials that enhance brand visibility and engagement, I help brands reach their full potential. Helping a brand coduct successful marketing campaigns is something I am passionate about, whether that is leveraging social media, creating signage, or creating a website, I help a brand decide what is best for them and put it into action.
Click on the video titles to view them on TikTok or Instagram!
Gadget & Recipe Videos
This is QVC’s most “viral” video to date! It garnered over 10 million views and 700k likes organically!
This video showcased how QVC has everything you need to host a great NYE celebration from glassware to the bubbly!
Organization videos were super popular at the time. This video showcased all the different ways one could use these organizers around their home to inspire them to try for themselves!
By seamlessly integrating QVC's products into the recipe demonstration, the video aimed to inspire and enhance the cocktail experience without overtly selling.
The goal was to advertise the Vitamix blender. My goal was to create an informative video to highlight the gadget’s unique features and that it can make more than just smoothies!
QVC sold plenty of gadgets, so it was important to showcase their unique uses. This video fell under the gadget and recipe categories, which were two popular categories for the brand.
Combing holidays like “National Sangria Day” with fun recipes was a great way to showcase how QVC products elevate hosting.
Drink recipe videos were performing extremely well at this point. so we leaned into this category!
This video showed a problem, while posing a solution. While some may not find this gadget as useful as others, many people in the comments noted how useful this would be for them!
On-Set Productions
This non-stop weekend event showcased QVC’s favorite beauty products, celebrity brands, and hosts! I captured behind-the-scenes content to give followers a fun sneak peak to what they didn’t see!
Charcuterie boards were taking TikTok by storm, so we strategized a fun way to incorporate that using a gadget. I produced this on-set video, coordinating with set designers, videographers and food stylists.
In an effort to promote sales for the Wine Sampler, I coordinated with set designers, videographers, editors and food stylists to produce this video.
I produced this video to promote QVC’s champagnes and glassware. This video aimed to inspire viewers to get festive and buy QVC products!
For this shoot, we booked a model to demonstrate a full skincare routine using Tatcha products. We directed the shoot and handled the post-production from scripting to editing.
A QVC food stylist helped me bring this recipe idea to life! I produced this video and added the recipe onto the screen so it was easy to follow.
Beauty Content
In an effort to promote RMS Beauty, I filmed, edited, and scripted a video showing a full face using one line.
This video was aimed at promoting QVC’S “Get Gorgeous, Give Gorgeous” promotion. It successfully showcased many products in a quick, easy to absorb manner.
This brand has very uniquely packaged products. The aim of this video was to highlight this and gain interaction in the comments, which it did!
The goal was to promote their new line of lip products and drive viewers to shop online.
Everyone has seen these masks in Ulta and Urban Outfitters, but which one is right for you? This video broke down the uses of the brand’s most popular product.
This brand has ADORABLE, unique packaging. This video was a fun way to show off the packaging and received positive feedback from commenters.
I demonstrated a full face of makeup using Beauty Bakerie products. This goal was to showcase the versatility of the range of products the brand offered while using a trending sound.
This video showed the immediate effects of their primer. Getting up close and personal allowed viewers to see how well this product actually works!
This is still Beauty Bakerie’s most viral video. The packaging was a huge selliong point for this brand. This video showed that and that it is easily found in Ulta.
Livestreams
While at QVC, I hosted a weekly livestream on QVC.com called “Clearance Delights”. While live, I connected with viewers in the chat and showcased a wide array of products ranging from beauty, fashion, lifestyle, and home decor.
To view a few of my favorite livestreams, please click the links below.
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Let's connect &
collaborate
Phone
484.885.9608
jillianshur@gmail.com
socials
TikTok: @jillian_shur
Instagram: @jillianshur