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Jillian

Shur

social media marketing | Content Creation

Hi, I'm Jillian!

i studied broadcast journalism at penn state university ​with dreams of becoming a tv news reporter. but, ​following an impactful social media internship and the ​rise of short-form video content, my career goals ​shifted.


Since graduation, I've worked at QVC AND A los angeles-​based TikTok Marketing Agency creating social media ​content. i have found that my background in broadcast ​journalism has given me the technical and writing skills ​to create compelling narratives from beginning to end, ​and my love for beauty and fashion has helped me create ​viral moments for brands on social media.

What I Do

Woman in White Sweater Holding Iphone 6

Content Creation

Crafting a compelling narrative while ​keeping a brand’s tone of voice is crucial ​for suceeding on TikTok and Reels. I help ​brands do just that while still resonating ​with audiences by following trends in a ​timely manner. This is something I am ​passionate about inside and out of a ​professional setting. In my freetime, I ​create beauty-focused user-generated ​content on my personal TikTok account. ​Partnering with brands I love while ​connecting with the online beauty ​community is something I love to do.

Young Female Vlogger

Vi​deo Strategy

Drawing on my broadcast ​journalism degree, I excel as a ​video strategist by seamlessly ​blending storytelling with ​technical expertise. This ​background empowers me to ​create compelling narratives ​and visually engaging content ​that strategically connects with ​audiences and achieves ​campaign objectives.

Close-Up Photo of Accounting Documents

Marketing

I orchestrate comprehensive marketing ​strategies encompassing print and ​digital media, email campaigns, and ​website design. By crafting compelling ​marketing materials that enhance ​brand visibility and engagement, I help ​brands reach their full potential. ​Helping a brand coduct successful ​marketing campaigns is something I ​am passionate about, whether that is ​leveraging social media, creating ​signage, or creating a website, I help a ​brand decide what is best for them ​and p​ut it into action.

Click on the video titles to view them on TikTok or Instagram!

Gadget & Recipe Videos

This is QVC’s most “viral” ​video to date! It garnered ​over 10 million views and ​700k likes organically!

This video showcased how ​QVC has everything you ​need to host a great NYE ​celebration from glassware​ t​o the bubbly!

Organization videos were ​super popular at the time. ​This video showcased all ​the different ways one ​could use these organizers ​around their home to ​inspire them to try for ​themse​lves!

By seamlessly integrating ​QVC's products into the ​recipe demonstration, the ​video aimed to inspire and ​enhance the cocktail ​experience without overtly ​selling.

The goal was to advertise ​the Vitamix blender. My ​goal was to create an ​informative video to ​highlight the gadget’s ​unique features and that it ​can make more than just ​smo​othies!

QVC sold plenty of gadgets, ​so it was important to ​showcase their unique ​uses. This video fell under ​the gadget and recipe ​categories, which were two ​popular categories for the ​bra​nd.

Combing holidays like ​“National Sangria Day” ​with fun recipes was a ​great way to showcase how ​QVC products elevate ​hosting​.

Drink recipe videos were ​performing extremely well ​at this point. so we leaned ​int​o this category!

This video showed a ​problem, while posing ​a solution. While some ​may not find this gadget as ​useful as others, m​any people in the c​omments noted how useful ​this wo​uld be for them!

On-Set Productions

This non-stop weekend ​event showcased QVC’s ​favorite beauty products, ​celebrity brands, and hosts! ​I captured behind-the-​scenes content to give ​followers a fun sneak peak​ to​ what they didn’t see!

Charcuterie boards were ​taking TikTok by storm, so ​we strategized a fun way to ​incorporate that using a ​gadget. I produced this on-​set video, coordinating wi​th set designer​s, videographers and fo​od stylist​s.

In an effort to promote ​sales for the Wine Sampler, ​I coordinated with set ​designers, videographers, ​editors and food stylists to ​produce this video.

I produced this video to ​promote QVC’s ​champagnes and ​glassware. This video ​aimed to inspire viewers to ​get festive and buy QVC ​produ​cts!

For this shoot, we booked a ​model to demonstrate a ​full skincare routine using ​Tatcha products. We ​directed the shoot and ​handled the post-​production from scripting ​to ​editing.

A QVC food stylist helped ​me bring this recipe idea to ​life! I produced this video ​and added the recipe onto ​the screen so it was easy to ​fo​llow.

Beauty Content

In an effort to promote RMS ​Beauty, I filmed, edited, ​and scripted a video ​showing a full face using ​one​ line.

This video was aimed at ​promoting QVC’S “Get ​Gorgeous, Give Gorgeous” ​promotion. It successfully ​showcased many products ​in a quick, easy to absorb ​man​ner.

This brand has very ​uniquely packaged ​products. The aim of this ​video was to highlight this ​and gain interaction in the ​co​mments, which it did!

The goal was to promote ​their new line of lip ​products and drive viewers ​to​ shop online.

Everyone has seen these ​masks in Ulta and Urban​ Outfitters, but which one is​ right for you? This video​ broke down the uses of the​ brand’s most popular​ product.​

This brand has ADORABLE, ​unique packaging. This ​video was a fun way to ​show off the packaging and ​received positive feedback ​fr​om commenters.

I demonstrated a full face ​of makeup using Beauty ​Bakerie products. This goal ​was to showcase the ​versatility of the range of ​products the brand offered ​while using a trending ​sound.​

This video showed the ​immediate effects of their ​primer. Getting up close ​and personal allowed ​viewers to see how well this ​pr​oduct actually works!

This is still Beauty Bakerie’s ​most viral video. The ​packaging was a huge ​selliong point for this ​brand. This video showed ​that and that it is easily ​found​ in Ulta.

Livestreams

While at QVC, I hosted a weekly livestream on QVC.com ​called “Clearance Delights”. While live, I connected with ​viewers in the chat and showcased a wide array of products ​ranging from beauty, fashion, lifestyle, and home decor.


To view a few of my favorite livestreams, please click the ​links below.

makeup products
Kitchen cabinet collage before and after organization.
BBQ tools
Women's fashion and style

Brand Collaborations

In my freetime, I am a UGC creator on TikTok. I love ​collaborating with brands and sharing products with the ​TikTok ​beauty community.

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Let's connect &

collaborate

Phone

484.885.9608

Email

jillianshur@gmail.com

socials

TikTok: @jillian_shur

Instagram: @jillianshur