Shape the show
I ideate and plan live concepts with the host, translating TikTok trends, trending products, and audience interests into a show we can bring to life.
CONTENT. CULTURE. COMMERCE.THE PORTFOLIO / JILLIAN SHUR
Good stories.
Real connection.
✳
I turn what’s happening now into content people want to be part of.
Explore my work ↘CONTENT CREATOR / TIKTOK LIVE PRODUCER & HOST
FASHION, SOCIAL COMMERCE & QVC
FASHION, SOCIAL COMMERCE & QVC
LIVE PRODUCTION / SOCIAL CONTENT / STORYTELLINGSCROLL TO EXPLORE ↓
TikTok LIVE✳Social storytelling✳Remote production✳Content that connects✳
01 / THE CONTENT EDIT
Explore the work.
Choose a channel to explore my role,
selected content, and the work
behind the feed.
The fashion edit.
Content created for @qvcfashion—my primary creative focus.
PLAY DIRECTLY HERE, OR OPEN THE ORIGINAL ON TIKTOK. PLAYBACK AVAILABILITY IS MANAGED BY TIKTOK.
02 / LIVE PRODUCTION
From the first idea
to the final cue.
Creative strategy, product curation,
and hands-on production—bringing
a live shopping show to life.
I produce around 20 hours of TikTok LIVE each week, primarily across QVC’s main and fashion accounts. My work spans five QVC channels and the full production process: ideating the show, planning with hosts and cross-functional teams, leading execution with production coordinators, and creating content that extends the story beyond the live.
THE PRODUCER REEL / TIKTOK LIVE
See the work
in motion.
A quick look behind the scenes of my TikTok LIVE productions, from studio shows to on-location broadcasts across QVC channels.
00:27 / SELECTED PRODUCTION MOMENTSQVC’s TikTok Shop features an assortment of 75,000 products. I’m part of a team that produces more than 40,000 hours of shoppable content each year, connecting a broad product assortment with audiences through content and live shopping.
QVC / TIKTOK SHOP
A top-three shop. A team effort.
QVC has previously held the No. 1 spot on TikTok Shop. In the latest ranking, QVC is No. 3 among U.S. shops by estimated revenue.
~20Hours of TikTok LIVE produced each week
800+Total hours of TikTok LIVE produced
$1.4M+GMV contributed to through LIVE programming
1.6MFollowers on QVC’s main TikTok account
QVC FASHION / CHANNEL LEADERSHIPShaping the show.
Shaping the show.
Building the channel.
I spearhead TikTok LIVE programming for QVC Fashion. Working closely with a host, I curate product lineups and develop show ideas around the products, trends, and styling moments our audience is responding to.
I partner with cross-functional teams on live-exclusive flash pricing, then work with the host and a team of production coordinators to execute each show from beginning to end. I also create supplemental TikTok content for the channel, connecting our live programming with the feed.
Explore QVC Fashion ↗QVC MAIN / LIVE AT SCALE
A broad assortment.
A personal connection.
On QVC’s main TikTok account, we go live to a community of 1.6 million followers with a wide range of products. Each show brings together product discovery, demonstrations, and conversation with viewers.
Across both channels, we work to build connections that bring people back as repeat shoppers. TikTok is always evolving, so we stay close to emerging trends, trending products, and audience behavior, adapting our programming as the platform changes.
I also host select shows while producing, bringing an on-camera perspective to the decisions I make behind the scenes.
Explore QVC Main ↗WHAT I OWN / FROM PLAN TO PLAYBACK
The work behind the LIVE.
Build the lineup
I work with the host to curate the product assortment and collaborate across teams on live-exclusive flash pricing, keeping the shopping experience central to the plan.
Run the broadcast
Alongside production coordinators, I handle camera setup, set design, vMix, and the TikTok dashboard. We manage the show from beginning to end, adjusting in real time as the live unfolds.
Keep the connection going
I create supplemental TikTok content, primarily for the fashion channel, while our live programming focuses on engaging viewers and building relationships that encourage repeat shopping.
03 / BEYOND THE STUDIO
On location.
In the moment.
Watch the work from California,
then explore the live productions
behind our New York events.
A selection of remote TikTok LIVE productions I’ve produced for QVC, working on location with creators, brand partners, and on-camera guests.
KATHY HILTON’S PAJAMA PARTY / EVENT RECAP00:28
ON LOCATION / KATHY HILTON’S HOME
Kathy Hilton's Pajama Party
Kathy Hilton and QVC brought their annual pajama party to her Los Angeles home on November 4. Guests changed into festive styles from the Printfresh x Kathy Hilton Collection, including a special-edition pajama set available exclusively through QVC. I produced a TikTok LIVE from the party alongside a simultaneous live TV broadcast, with celebrity guests and QVC brand activations adding to the on-site experience.
- MY ROLE
- Remote TikTok LIVE producer
- FORMAT
- TikTok LIVE · Alongside live TV
- APPEARANCES
- Kathy Hilton · Dylan Mulvaney · Cast members of The Real Housewives of Beverly Hills · Mally Roncal · Harry Slatkin
DESTINATION VACATION / HIGHLIGHT REEL00:31
SPRING FASHION / ON LOCATION
Destination Vacation
I produced an on-location TikTok LIVE in Palm Springs that coincided with a TV broadcast showcasing QVC’s new spring fashion. Top creators joined the event with Jennie Garth, bringing the fashion collection to life beyond the studio.
- MY ROLE
- Remote TikTok LIVE producer
- FORMAT
- TikTok LIVE · Fashion production
- FEATURING
- Jennie Garth · QVC’s top creators
QVC 40TH-ANNIVERSARY / SUPER BRAND DAY00:13
SUPER BRAND DAY NYC
QVC 40th-anniversary / TikTok Shop Super Brand Day
QVC’s 40th-anniversary celebration included a TikTok Shop Super Brand Day on June 17, with eight hours of live shopping spanning beauty, fashion, accessories, food, and home. The programming brought together celebrity guests, creators, QVC hosts, and major brands. I produced a TikTok LIVE from the immersive Q40 creator event in New York City, where top TikTok Shop creators explored brand activations and Barbara "Babs" Costello joined our broadcast.
- MY ROLE
- Remote TikTok LIVE producer
- FORMAT
- TikTok LIVE · Creator event
- FEATURING
- Barbara "Babs" Costello
HOLIDAY HOUSE / SUPER BRAND DAY00:29
SUPER BRAND DAY NYC
Kathy Hilton’s Holiday House x TikTok Shop Super Brand Day
Kathy Hilton’s two-day Holiday House pop-up in New York City brought QVC’s holiday products and brand collaborations into an immersive setting. As part of the eight-hour TikTok Shop Super Brand Day, I produced an on-location LIVE with Kathy Hilton and Hoda Kotb, bringing the holiday experience to QVC’s TikTok audience.
- MY ROLE
- Remote TikTok LIVE producer
- FORMAT
- TikTok LIVE · Brand activations
- FEATURING
- Kathy Hilton · Hoda Kotb
04 / BEHIND THE WORK
A storyteller.
A trend spotter.
A producer.
Hi, I’m Jillian.
I’ve always been drawn to the place where storytelling, creativity, and culture meet.
I originally went to Penn State with plans to become a TV news reporter. Along the way, I fell in love with social media and its ability to connect people in real time.
Since July 2025, I’ve been a TikTok LIVE Producer, Content Creator, and Host at QVC. I produce and host live programming across multiple channels and create short-form content, primarily for our fashion account.
My background spans brand content, social strategy, and marketing. I previously created content for QVC in 2022–2023, worked in social media at eNet Web Services, led marketing for the CCL Team at KW Empower, and created TikTok content for CPG brands at Team GO Ventures.
My short-form work includes a TikTok video that generated 24 million views and more than 126,000 likes.
CURRENTLYQVCProducer, creator & host
MY FOUNDATIONPenn StateBA in Broadcast Journalism
TOOLS OF THE TRADE
vMix · Adobe Premiere Pro · CapCut · Canva · TikTok LIVE · TikTok Shop
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