I graduated from Penn State University in 2020 with a degree in Broadcast Journalism and big dreams to become a news reporter. All of that changed after an amazing social media internship I had in 2019.

After graduation, I worked for a TikTok Marketing Agency in Los Angeles, CA. TikTok was rising in popularity and brands needed to hop on the platform quickly. Thats where we came in. I gained experience working with brands sold in Ulta, Walmart and Target on developing unique strategies and creating viral-worthy content.

My next venture was at QVC where I worked as a content creator and livestream host. It was a dream working with celebrities and major brands during my time here. While here, I created QVC’s most viral TikTok to date which gained 10.2 MILLION views and almost 700k likes! (I am still super proud of that, if you couldn’t tell.) I also had the opportunity to host weekly livestreams from QVC’s studios selling products and interacting with viewers.

Currently, I am the Marketing Director at KW Empower, Philadelphia’s #1 Real Estate Brokerage. In this role, I get to be creative with social strategy and gain more experience with marketing. I help realtors create custom marketing materials that are displayed all throughout the streets of Philadelphia. I also create digital marketing pieces such as websites, custom monthly newsletters, and social media graphics for my clients.

Outside the professional sphere, I am a UGC content creator on TikTok during my free time. Social media is not just a career but a personal passion. Teaming up with beauty brands, I create promotional content for diverse campaigns and indulge in crafting content for the sheer joy of it. Having experienced multiple “viral” moments, I believe I’ve cracked the code in TikTok marketing strategy.